Talks

As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of both gotomedia and gotoresearch — utilizing a blend of ux research and design to simplify complex experiences from traditional apps to the latest in AI and conversational interfaces. Over the last two decades she has focused her research and design towards this goal; working with clients such as Netflix, Citrix, Hyundai, Target, Sony, VMware, The Mayo Clinic and Livongo to meet the real needs of real people.

Her style and passion make her a popular keynote speaker, instructor and consultant in the UX, service design and CX communities. Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, is used in corporations and university curricula in 24 languages worldwide. Her latest mission? Helping companies harness the power of universal design and adaptive experiences to improve health outcomes and help people, regardless of age or ability.
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Recent Talks

Inclusive Design
Descriptive UX: Co-Creation with the Blind Community
Design Management Institute (dmi)
Descriptive UX: Co-Creation with the Blind Community
The pandemic has challenged the way we conduct research and collaborate. In this free webcast, Kelly Goto, Principal & CEO of gotomedia and gotoresearch will share the development of an accessible, generative co-creation process utilizing remote interviews, diary studies, and group sessions to brainstorm, gain insights, understand barriers, and create ideal product experiences. Her companies have worked closely with the organization Lighthouse for the Blind, developing assistive technology devices using AI and vibration – focusing on universal design principles applied to assistive and adaptive technologies and products, a practice not just for low vision or blind people, but for all ages and abilities.
Voice UX
“Hello Computer?”: Voice UX, Chatbots and Voice User Interface
Design Management Institute (dmi)
“Hello Computer?”: Voice UX, Chatbots and Voice User Interface
Voice UI is finally mainstream – but is it usable? What is conversational design and what do we need to know as product owners and managers in order to integrate voice UX into product strategy? In this session, Kelly Goto, founder of gotomedia & gotoresearch, global leaders in human-focused research & design, will dive into the state of conversational UI and Voice UX. Learn how and why natural language interfaces are essential as we enter a new era of accessibility in designing for disability, aging and day-to-day life.
Inclusive Design
Fieldwork From Home
SofaConf
Fieldwork From Home
Kelly Goto will take you through an in-depth yet practical look at conducting rapid ethnography — a form of digital diary studies. In this session Kelly will take you through what tools to use insights that can be generated through these methods, and how this information feeds back into real-world product cycles.
Inclusive Design
Universal and Inclusive Design Matters
Fluxible TV
Universal and Inclusive Design Matters
Designing for the average person is passé. Instead, we need to design using edge cases to define new boundaries for natural, accessible and meaningful interactions. Although more than 15% of the population in the U.S. is considered disabled, we are all situationally disabled on a regular basis. And our aging population continues to grow. Join design ethnographer Kelly Goto as she shows how universal and inclusive design principles will enable a new era of adaptive experiences — and how this thinking will benefit all. #inclusive design #universal design #adaptivedesign #accessibility #usability
Digital Ethnography
Digital Diary Studies Webinar
NN Group
Digital Diary Studies Webinar
Digital diary studies are a cost-effective, flexible, time-saving alternative to in-person, contextual, field research. Using remote UX tools (like Dscout or WhatsApp) on their mobile devices, people anywhere in the world self-report their in-the-moment activities, thoughts, and feelings around the topic of choice. Learn how to research using digital diary tools, micro-surveys, remote interviews, and activities to uncover rich data and keep participants actively engaged.
UX Research
Rapid UX Innovation Cycles for Next Generation Products
Cisco
Rapid UX Innovation Cycles for Next Generation Products
Learn how rigorous research and rapid Innovation cycles work to clarify business strategy and can also help pivot along the way. Learn how Rapid UX Research is enabling business and product transformation in weeks instead of months in rapid and rigorous ways. Join user experience veteran Kelly Goto as she takes you through a streamlined innovation process designed to transform your business.
Inclusive Design
Beyond Usability: Adaptive and Assistive Technology
UXPA International 2016
Beyond Usability: Adaptive and Assistive Technology
Join Kelly for a riveting keynote at the UXPA conference discussing inclusive design, universal design, accessibility and the importance of getting past 'usable.' After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story to tell—a passionate personal journey of engaging with real people and getting to WHY. Come along for the ride and learn how a fishbowl and a missed flight to London allowed her to refocus and envision a new research direction that is poised to shift the UX industry beyond usability forever. #inclusive design #universal design #adaptivedesign # assistivetechnology #accessibility #usability
Inclusive Design
Lessons on Empathy and Inclusive Design
Aging2.0 OPTIMIZE
Lessons on Empathy and Inclusive Design
This webinar explores how to design innovations in aging through empathy mapping and inclusive design teams. You’ll learn how to develop a design framework and process that innovates with, not for older adults to result in products and services that are more likely to optimize quality of life.
New Approaches to Mobile Ethnography
Android Open
New Approaches to Mobile Ethnography
Kelly Goto discusses Devolution and Ritual at the 2011 Android Open conference in San Francisco.
Mapping Emotion to Experience
Mind the Product
Mapping Emotion to Experience
Kelly Goto gives her TED-style talk on the emotional side of the user experience at Mind The Product conference in London.

Sketch Notes

Kelly Goto's Fieldwork from Home by @ChrisSpalton
Kelly Goto's Fieldwork from Home by @ChrisSpalton
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Kelly Goto’s Putting The Flow Back Into WorkFlow by Overlobe
Kelly Goto’s Putting The Flow Back Into WorkFlow by Overlobe
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Kelly Goto’s Opening Keynote @ UXPA 2016 by Alexstran
Kelly Goto’s Opening Keynote @ UXPA 2016 by Alexstran
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Kelly Goto @UXLX by visualpun.ch
Kelly Goto @UXLX by visualpun.ch
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Kelly Goto @UXLX by Axbom
Kelly Goto @UXLX by Axbom
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Kelly Goto @dConstruct 2011 by Yahnyinlondon
Kelly Goto @dConstruct 2011 by Yahnyinlondon
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Appearances

TWITTER QUOTES

Jose Gutierrez

Dig deeper, people aren't necessarily aware of the meaning behind an experience they enjoy #preconscious @TheFluxible @go2girl #fluxible

A Robillard Bastien

People don’t advance as quickly as technology. @go2girl #uxpa2016 #UX by A Robillard Bastien

RACHELLE PALMER

I love this presentation and every product manager should click through it at least once. (by @go2girl) #prodmgmt http://t.co/KBs8Pb9pjz by Rachelle Palmer

ALEX HOWARD

I love it when people make new connections in my brain. @go2girl did on “mobile ethnography” at #androidopen by Alex Howard

ALEX HOWARD

I love it when people make new connections in my brain. @go2girl did on “mobile ethnography” at #androidopen by Alex Howard

About ME

I am a sandwich mom in a sushi world. I thrive on change, attempt to take 10,000 steps per day and use positive reinforcement techniques for my kids as well as my dog — all in their pre-teenage years.

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