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October 6, 2021

Author Of 'Web Redesign 2.0: Workflow That Works' Celebrates 20 Years Of UX Design Thinking

2001 was a year that no one will forget, most definitely for founder and author Kelly Goto. The former Warner Bros. Producer and Art Director launched her digital design agency gotomedia in 2001 when the dot.com world was crashing down.

Cision PR Newswire
March 11, 2021

Reimagine, Rebirth. How Businesses are Changing a Year into the Pandemic

For Goto, reinvention means working with a strong purpose. And so another part of gotomedia’s reinvention is that Goto is now only aligning herself and her work with companies that share the same values that she does.

Zeitspace
June 11, 2020

Summary of Adaptive Experiences Article

This post is a summary of article “The Era of Adaptive Experiences: Rethinking Universal and Inclusive Design” By Kelly Goto published in DMI Magazine Vol30, Issue 3.

GEDS
April 24, 2020

Crisis Communication: How to Talk to Clients During COVID-19

The coronavirus pandemic has turned our world upside down. The huge impact on life and work as we know it goes far beyond the sudden shift to working from home. Repercussions can be felt everywhere. Having good crisis communication skills is essential in this challenging time. in this Shopify post, an email sent by Kelly Goto is an example of excellent communication during an especially novel time.

Shopify
January 6, 2020

3 Women Entrepreneurs on What Inspired Them to Stay in Business

It can be a rough road for women entrepreneurs, but connecting with your why—the reason you started your company in the first place—can help keep you in business.

American Express
September 15, 2017

A lifelong obsession with patterns and people A People Nerds interview with Kelly Goto

Kelly Goto is obsessed with patterns and people. It drives her evangelism for great design and impactful research, which led her to launch gotomedia and gotoresearch: two highly successful companies dedicated to design research and service design. Kelly sat down with dscout to discuss her longtime love of diary studies, and how integral she makes research to the design process. Following is an edited version of our interview.

People Nerds

Press Archive

dmi:Review Innovative Thinking: Diversity & Inclusion, Vol. 30, No. 3
2019
dmi:Review Innovative Thinking: Diversity & Inclusion, Vol. 30, No. 3
PDFBuy Issue
Boom: A Journal of California Vol. 2, No. 1, Spring 2012
2012
Boom: A Journal of California Vol. 2, No. 1, Spring 2012
PDFArticle
CAP&Design #1 2007 (Swedish)
2007
CAP&Design #1 2007 (Swedish)
PDFArticle
FutureDesignDays 2006, Share: The Power of Collaborating
2006
FutureDesignDays 2006, Share: The Power of Collaborating
PDFArticle
Meetings International No. 17, 2006 (Swedish)
2006
Meetings International No. 17, 2006 (Swedish)
PDF
HOW Magazine December 2005
2005
HOW Magazine December 2005
PDF
DESIGN GRAPHICS #108 November 2004
2004
DESIGN GRAPHICS #108 November 2004
PDF
Publish Magazine, March 2000
2000
Publish Magazine, March 2000
PDF
About ME

I am a sandwich mom in a sushi world. I thrive on change, attempt to take 10,000 steps per day and use positive reinforcement techniques for my kids as well as my dog — now in their teenage independence-seeking years.

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