X Marks the Spot in Experience Design Thinking
his article attempts to explain the differences and similarities between three very honored disciplines: User Experience, Customer Experience and Service Design. Although different from inception, they now combine processes, artifacts and outcomes. So bear with me as I describe, define, differentiate and then combine terms. Simply stated, I am committing professional blasphemy by integrating them under a catch-all term: Experience Design Thinking. No acronym applied.
Here is a link to the original article posted on gotoresearch.com